Pantene, Migros and MEMEDER joined their efforts to raise awareness for breast cancer. Bergüzar Korel, Pantene’s brand ambassador, is the campaign’s spokesperson.
In order to raise awareness for the importance of early diagnosis in breast cancer, Migros, Pantene and MEMEDER has launched a social responsibility project with the renowned actress Bergüzar Korel acting as the spokesperson.
A certain portion of the revenue from Pantene products with a pink ribbon sticker that are sold in Migros stores until 15 June will be donated to MEMEDER and the project will be further supported by several public awareness events.
Committed to develop products and solutions that will improve consumers’ lives, P&G’s leading haircare brand Pantene, the pioneer in retail sector Migros and MEMEDER are proud to launch a new project with the renowned actress Berguzar Korel acting as the spokesperson to raise awareness for breast cancer among women. A certain portion of the revenue from Pantene products with a pink ribbon sticker that are sold in Migros stores until 15 June will be donated to MEMEDER. Within the scope of the project, there will be awareness building events and campaigns for 3 months. Pink ribbon in the form of a hair accessory will be the symbol of the project. To support the project, Pantene also launches #StrongerTogether (#BirlikteDahaGüçlüyüz) campaign on social media, which women will join by sending their photos wearing a pink ribbon on their hair. The purpose of the project is to raise public awareness and to support women who are fighting breast cancer.
“Early diagnosis in breast cancer has the utmost importance however we do not have enough information and awareness regarding this highly important issue. Early diagnosis through self-examination can save lives. We aim to build and raise this awareness among women and say together we are stronger. I personally support the project and invite you all to join us in our efforts to make women stronger against breast cancer and raise their awareness” Bergüzar Korel, Pantene brand ambassador says.